iBRAND

Write about the place, not the people. Don’t name staff, patients, or yourself — that’s how anonymity breaks.

At least 120 characters. Specifics beat adjectives — one concrete morning tells a reader more than a paragraph of “great experience”.

Kept broad on purpose — a narrower list would make a small cohort easy to pick apart.

A reader weighs the same placement differently depending on whether it came from a first-week student or a second-year resident.